{"product_id":"rolex-datejust-31-m278343rbr-0016","title":"Datejust 31","description":"\u003cdiv class=\"container-to-copy\"\u003e\n\u003cdiv class=\"p-bg2\" style=\"text-align: start;\"\u003e\n\u003csection class=\"model-section model-info\"\u003e\n\u003cdiv class=\"model-block model-info_img\" style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/m278343rbr-0016_cor-specs.webp\" alt=\"Datejust\" class=\"model-info_img_item ls-is-cached lazyloaded\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"model-block model-info_text first-col\"\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eReference\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003e278343RBR\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eModel Case\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eOyster, 31 mm, Oystersteel, yellow gold and diamonds\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eBezel\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eDomed, set with diamonds\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eWater Resistance\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eWaterproof to 100 metres \/ 330 feet\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eMovement\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003ePerpetual, mechanical, self-winding\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-block model-info_text sec-col\"\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eCaliber\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003e2236, Manufacture Rolex\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003ePower Reserve\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eApproximately 55 hours\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eBracelet\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eJubilee, five-piece links\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eDial\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eOlive green set with diamonds\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eCertification\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eSuperlative Chronometer (COSC + Rolex certification after casing)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"new-borchure\"\u003e\n\u003cp class=\"model-info_spec_desc\"\u003e\u003ca style=\"text-decoration: none;\" href=\"https:\/\/assets.rolex.com\/api\/brochure\/en_us\/datejust\/m278343rbr-0016.pdf\" target=\"_blank\"\u003e\u003cimg alt=\"download-green-button\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/download-green-button.png\" style=\"margin-top: -7px; margin-bottom: 16px; float: none;\"\u003e Download Brochure\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-bg3\"\u003e\n\u003csection class=\"model-section model-features\"\u003e\u003c!-- Banner are dynamically injected via Javascript --\u003e\n\u003carticle class=\"model-block model-features-block fah\"\u003e\n\u003cdiv class=\"model-features_img\" style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/m278343rbr-0016_dial.webp\" class=\"model-features_img_item lazyload fah\" alt=\"Olive-Green Dial\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"model-features_text\"\u003e\n\u003ch2 class=\"model-features_heading\"\u003eOlive-Green Dial\u003c\/h2\u003e\n\u003cp class=\"model-features_desc\"\u003e \u003c\/p\u003e\n\u003cp\u003eThis dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\u003c\/p\u003e\n\u003cp\u003eLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003carticle class=\"model-block model-features-block model-features-block-alt\"\u003e\n\u003cdiv class=\"model-features_img\" style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/m278343rbr-0016_bezel.webp\" class=\"model-features_img_item bal ls-is-cached lazyloaded\" alt=\"Diamond-set bezel\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"model-features_text\"\u003e\n\u003ch2 class=\"model-features_heading\"\u003eDiamond-set bezel\u003c\/h2\u003e\n\u003cp class=\"model-features_desc\"\u003e \u003c\/p\u003e\n\u003cp\u003eGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\u003c\/p\u003e\n\u003cp\u003eBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003carticle class=\"model-block model-features-block fah\"\u003e\n\u003cdiv class=\"model-features_img\" style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/m278343rbr-0016_material.webp\" class=\"model-features_img_item lazyload fah\" alt=\"Yellow Rolesor\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"model-features_text\"\u003e\n\u003ch2 class=\"model-features_heading\"\u003eYellow Rolesor\u003c\/h2\u003e\n\u003cp class=\"model-features_desc\"\u003eGold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-bg3\"\u003e\n\u003csection id=\"model_avail\" class=\"model-availability\"\u003e\n\u003cdiv class=\"model-availability_img\" style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/crown-gold.png\" class=\"model-availability_img_item lazyload\" alt=\"model-availability_img\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"model-availability_text\" style=\"text-align: start;\"\u003e\n\u003ch2 class=\"model-availability_heading\"\u003eModel availability\u003c\/h2\u003e\n\u003cp class=\"model-availability_desc\"\u003eAll Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.\u003c\/p\u003e\n\u003cp class=\"model-availability_desc\"\u003eTherefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.\u003c\/p\u003e\n\u003cp class=\"model-availability_desc\"\u003ePolacheck's Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.\u003c\/p\u003e\n\u003cp class=\"model-info_spec_desc\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/m278343rbr-0016_presentation-box.png\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"newbanner-section\"\u003e\n\u003cdiv class=\"firstB\" style=\"text-align: start;\"\u003e\n\u003cimg alt=\"rolex-collection_banner-datejust\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/rolex-collection_banner-datejust-m126234-0051_2210jva_001.jpg\" class=\"mobile-hide\" style=\"margin-bottom: 16px; float: none;\"\u003e \u003cimg alt=\"rolex-collection_banner-datejust\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/rolex-collection_banner-datejust-m126234-0051_2210jva_001-portrait.jpg\" class=\"desktop-hide\" style=\"margin-bottom: 16px; float: none;\"\u003e\n\u003cp\u003eRolex Datejust\u003c\/p\u003e\n\u003cp\u003eMake a date of a day\u003c\/p\u003e\n\u003ca href=\"\/rolex\/datejust\"\u003eLearn More ›\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48964785668406,"sku":"m278343RBR-0016","price":17700.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/m278343rbr-0016_drp-upright-bba-with-shadow__21887.png?v=1715951069","url":"https:\/\/polachecks-sandbox-2.myshopify.com\/products\/rolex-datejust-31-m278343rbr-0016","provider":"Polachecks Sandbox 2","version":"1.0","type":"link"}