{"product_id":"rolex-datejust-31-m278241-0018","title":"Datejust 31","description":"\u003cdiv class=\"container-to-copy\"\u003e\n\u003cdiv class=\"p-bg2\" style=\"text-align: start;\"\u003e\n\u003csection class=\"model-section model-info\"\u003e\n\u003cdiv class=\"model-block model-info_img\" style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/m278241-0018_cor-specs.webp\" alt=\"Datejust\" class=\"model-info_img_item ls-is-cached lazyloaded\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"model-block model-info_text first-col\"\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eReference\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003e278241\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eModel Case\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eOyster, 31 mm, Oystersteel and Everose gold\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eBezel\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eDomed\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eWater Resistance\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eWaterproof to 100 metres \/ 330 feet\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eMovement\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003ePerpetual, mechanical, self-winding\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-block model-info_text sec-col\"\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eCaliber\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003e2236, Manufacture Rolex\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003ePower Reserve\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eApproximately 55 hours\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eBracelet\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eJubilee, five-piece links\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eDial\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eSlate\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eCertification\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eSuperlative Chronometer (COSC + Rolex certification after casing)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"new-borchure\"\u003e\n\u003cp class=\"model-info_spec_desc\"\u003e\u003ca style=\"text-decoration: none;\" href=\"https:\/\/assets.rolex.com\/api\/brochure\/en_us\/datejust\/m278241-0018.pdf\" target=\"_blank\"\u003e\u003cimg alt=\"download-green-button\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/download-green-button.png\" style=\"margin-top: -7px; margin-bottom: 16px; float: none;\"\u003e Download Brochure\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-bg3\"\u003e\n\u003csection class=\"model-section model-features\"\u003e\u003c!-- Banner are dynamically injected via Javascript --\u003e\n\u003carticle class=\"model-block model-features-block fah\"\u003e\n\u003cdiv class=\"model-features_img\" style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/m278241-0018_dial.webp\" class=\"model-features_img_item lazyload fah\" alt=\"Slate Dial\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"model-features_text\"\u003e\n\u003ch2 class=\"model-features_heading\"\u003eSlate Dial\u003c\/h2\u003e\n\u003cp class=\"model-features_desc\"\u003e \u003c\/p\u003e\n\u003cp\u003eThe sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\u003c\/p\u003e\n\u003cp\u003eLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003carticle class=\"model-block model-features-block model-features-block-alt\"\u003e\n\u003cdiv class=\"model-features_img\" style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/m278241-0018_bracelet.webp\" class=\"model-features_img_item lazyload bal\" alt=\"The Jubilee bracelet\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"model-features_text\"\u003e\n\u003ch2 class=\"model-features_heading\"\u003eThe Jubilee bracelet\u003c\/h2\u003e\n\u003cp class=\"model-features_desc\"\u003e \u003c\/p\u003e\n\u003cp\u003eThe design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology. And, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The Jubilee, a supple and comfortable five-piece link metal bracelet, was designed and made especially for the launch of the Oyster Perpetual Datejust in 1945.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003carticle class=\"model-block model-features-block fah\"\u003e\n\u003cdiv class=\"model-features_img\" style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/m278241-0018_material.webp\" class=\"model-features_img_item lazyload fah\" alt=\"Everose Rolesor\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"model-features_text\"\u003e\n\u003ch2 class=\"model-features_heading\"\u003eEverose Rolesor\u003c\/h2\u003e\n\u003cp class=\"model-features_desc\"\u003e \u003c\/p\u003e\n\u003cp\u003eGold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties.\u003c\/p\u003e\n\u003cp\u003eA true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-bg3\"\u003e\n\u003csection id=\"model_avail\" class=\"model-availability\"\u003e\n\u003cdiv class=\"model-availability_img\" style=\"text-align: start;\"\u003e\n\u003c!-- \u003cimg alt class=\"model-availability_img_item lazyload\" data-src=\"https:\/\/cdn11.bigcommerce.com\/s-uhbj5ctly1\/product_images\/uploaded_images\/rolex-banner-arc.jpg\"\/\u003e --\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/crown-gold.png\" class=\"model-availability_img_item lazyload\" alt=\"model-availability_img\" style=\"margin-bottom: 16px; float: none;\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-availability_text\" style=\"text-align: start;\"\u003e\n\u003ch2 class=\"model-availability_heading\"\u003eModel availability\u003c\/h2\u003e\n\u003cp class=\"model-availability_desc\"\u003eAll Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.\u003c\/p\u003e\n\u003cp class=\"model-availability_desc\"\u003eTherefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.\u003c\/p\u003e\n\u003cp class=\"model-availability_desc\"\u003ePolacheck's Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.\u003c\/p\u003e\n\u003cp class=\"model-info_spec_desc\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/m278241-0018_presentation-box.png\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"newbanner-section\"\u003e\n\u003cdiv class=\"firstB\" style=\"text-align: start;\"\u003e\n\u003cimg alt=\"rolex-collection_banner-datejust\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/rolex-collection_banner-datejust-m126234-0051_2210jva_001.jpg\" class=\"mobile-hide\" style=\"margin-bottom: 16px; float: none;\"\u003e \u003cimg alt=\"rolex-collection_banner-datejust\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/rolex-collection_banner-datejust-m126234-0051_2210jva_001-portrait.jpg\" class=\"desktop-hide\" style=\"margin-bottom: 16px; float: none;\"\u003e\n\u003cp\u003eRolex Datejust\u003c\/p\u003e\n\u003cp\u003eMake a date of a day\u003c\/p\u003e\n\u003ca href=\"\/rolex\/datejust\"\u003eLearn More ›\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!--\u003cp class=\"model-info_spec_desc\"\u003e\n                    \u003cimg src=\"https:\/\/store-wv03ikeisj.mybigcommerce.com\/content\/rolex\/model_feature_assets\/rolex-collection_banner-date-just-m278241-0018_2312jva_001_rvb.jpg\" \/\u003e\n                \u003c\/p\u003e\n                \u003cp\u003eRolex M278241-0018|^| Datejust 31\u003c\/p\u003e\n                \u003cp\u003eharmonious variations\u003c\/p\u003e\n                \u003ca href=\"#\"\u003eLearn More\u003c\/a\u003e--\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48964782489910,"sku":"M278241-0018","price":12950.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/m278241-0018_drp-upright-bba-with-shadow__12101.png?v=1715951026","url":"https:\/\/polachecks-sandbox-2.myshopify.com\/products\/rolex-datejust-31-m278241-0018","provider":"Polachecks Sandbox 2","version":"1.0","type":"link"}